Université Côte d’Azur inaugurated the new IMREDD building in February, and to mark the occasion, a Nice tram carriage has been completely wrapped. The campaign, displayed in French and English, highlights IMREDD's mission to be a place of collaboration between academia, businesses, and the region, and an incubator for training in smart city professions. The «IMREDD» tram will run on lines 2 and 3 until mid-April.